The Hidden Power of Everyday Influence
First of Its Kind National Study Reveals Who Really Influences Us
Recognizing your own influence may be one of the most important personal discoveries you’ll ever make. Yet most people go through life unaware of the quiet impact they already have.
In The National Study on Everyday Influence, Las Vegas Headliner and Hall of Fame Speaker Jeff Civillico uncovers how everyday actions shape lives, workplaces, and communities, and how to unlock the influence that’s already within you to create lasting, positive change.
Everyday Influence: The Superpower Hidden in Plain Sight
The research combines national data with human stories gathered from audiences across the country, uncovering five key insights that redefine modern influence:
Insight #1: We’re not influenced by who we think.
Insight #2: Influence looks different to everyone.
Insight #3: Influence is easy to see in others, hard to see in ourselves.
Insight #4: Untapped influence negatively affects workplace culture and the bottom line.
Insight #5: True influence starts with doing what you can, where you are, with what you have.
In a world starved for connection, where titles and followers often take center stage, this national study reveals what truly drives impact: everyday influence. Through this groundbreaking research, Jeff Civillico discovered the data behind what he knew to be true, how influence really works, who shapes us, how we shape others, and why we so often overlook the quiet power we already hold.
This study reframes influence as a personal superpower, built through proximity, consistency, and presence: close enough to connect, steady enough to show up, and human enough to make people feel seen.
Influence starts with action in the service of others.
See how it shows up in your own life—and how to activate it with intention.
Get the 5 Insights!
A national study on who really shapes our lives with five insights you can use right away.